Tim McCracken gets featured in Adweek and Creativity 3 times.

 

ESPN Baseball Soap Opera

I have been working with ESPN at Arnold Worldwide in Boston for the past 7 months and I wanted to showcase one of the projects I have been working on. Each year Fantasy Baseball Kicks off an annual sign up process. Fantasy Baseball is a long game, it runs for six months out of the year and is a daily task for any sports contributor. It’s an endless drama, so we encouraged ESPN to create a campaign around a day time soap opera.  The campaign consisted of 8 TV spots that were shown on ESPN and through a micro site that people could interact with. 

The entire production was shot in New York City at ABC studios on the “One Life To Live set. We used the original director and actors from the ABC show to create our own ESPN Endless Drama show piece. ESPN anchors, from Sports Center and MLB players,  Chase Utley, Hanley Ramirez,  Jorge Posada, Torii Hunter all appeared in the spots.  www.locomation.com/espn

 

 

Working on the ESPN shoot at ABC studios NYC.

Behind the scenes look at the Endless Drama shoot. It took two days to shoot 8 commercials. We also shot green screen footage of all the cast members and MLB players so we could incorporate into the Website. I Directed all the green screen Footage, it was fantastic 2 days.

 

 

Locomation helps Carlson Marketing recruit.

Carlson Marketing group in Minneapolis hired us to create a idea around there new department “DoorC”. The idea was to encourage new creative talent to work for the Agency. Creative Director Todd Dexter drew a sketch on a piece of paper, It was a door with a letter C on it. The mystery behind the door could never be shown. We took care of the rest! Bjorn Meisner a Minneapolis photographer and I scouted alley ways in Downtown Minneapoils to the North East side. The temperature was a warm  -10F. The shoot took one night. The site was made up of numerus shots that I composited together of 2 weeks. 

http://www.enterdoorc.com

 

 

Designs from Out Of Town.tv

Here is a look at some of the many pages we designed for the http://www.outoftown.tv

Locomation launches TV show online.

 

Locomation has been working non stop on our very first TV show on-line called Out Of Town. The show is presented by flavorpill and is sponsored by Redken in New York. The first webisodes will air on August 1st 2007 and the show will continue from different towns across the US all the way up to May 2008.

Locomation designed and produced the website from the ground up. It took 3 months to create and was an incredible fun project to work on.

Check out the full site.  http://www.outoftown.tv